Continually satisfying customers is a tried-and-true business technique in nearly every industry. They are, after all, the foundation and driving force behind the sales. Loyalty programs come into play when businesses create their own way to entice customers to stay with them in the face of growing competition. The main goal of incentives programs, which are usually created to differentiate you from rivals, is to boost client loyalty and retention.
Well-known shoe retailer Fashionable Shoe Warehouse (FSW) is renowned for its excellent and well-loved customer loyalty program. By the time this assessment is through, we should have a greater understanding of FSW VIP’s operation, the reasons for its success, and potential areas for improvement. This should assist both novice and seasoned internet retailers in understanding and putting important tactics into practice for their own incentives systems.
The premier loyalty program offered by Fashionable Shoe Warehouse is called FSW VIP. Customers donate additional incentives when they advance in level or cross a threshold using the company’s tiered method. The various tiers are allocated according to the annual expenditure amount of the customer. They also make use of a point-based system that is connected to the different program levels.
Joining the FSW VIP program is free. On their website, customers can easily sign up to become free members. Upon enrollment in the program, customers are eligible to get unique deals, benefits, and freebies based on the amount of points they accrue.
You accrue points for every purchase you make as a FSW VIP member. Afterwards, these points can be exchanged for gifts. For every $1 spent on qualified products, a person can earn one point toward the VIP Club or basic level. Additionally, obtaining 100 points on their site or spending $100 will win one a $5 reward.
In addition to earning points for every dollar spent, VIP Club members receive free shipping on orders that arrive within four to seven days. If they’re not happy, they can also return things in-store for a free exchange. Members of the club who provide information about their birth months also receive a $5 discount on any goods they buy during that month.
A member can reach the second tier, VIP Gold, by spending more than $200 in a single calendar year. Every dollar spent earns points for Gold members as well. They also get to enjoy two days of double points per year. This means that for every purchase they make on certain days, their ability to earn points doubles. The days on which points are doubled are up to the members to decide. For example, if you choose May 10th and spend $100 on merchandise, you will receive 200 points on that day. In addition, free 60-day return shipping, a $5 birthday discount that can be used within the month of the member’s birth, and access to sporadic year-round deals are all provided to Gold members.
The highest tier with the greatest benefits is the third tier, known as the VIP Elite. Spending more than $500 at FSW during the course of the year entitles members to this level. In addition to receiving more prizes, elite members get all the benefits of both the Club and Gold membership levels. The biggest is that Elite members now receive two points for every dollar they spend, as opposed to only one point.
Even with two 2X point days, elite members receive a $5 return for every $50 spend. VIP Elite members have the option to designate one day per year as a “3X Points day,” on which they will earn three times as many points for every transaction they make. Therefore, an Elite member would receive 300 points on December 5th if they decide to make it their 3X points day for the year and spend $100. In addition, they receive a $5 reward for every $25 spend.
Free two-day express shipping, free 365-day returns, and a $10 birthday discount are among the additional benefits Elite members get. On their birthdays, they can additionally give a $5 coupon to two of their friends. Elite members also benefit from exclusivity because they are the first to learn about events, exclusive discounts, and free access to select products.
Contributions of brand-new or gently used shoes to the less fortunate at any FSW store in the area are another method to earn points. For every week that a member donates, they will receive 50 points.
